Personal Brand Building System

Researching Your ICPs

Find the exact people who should follow and buy

Define niche, revenue, growth stage
Identify pains, triggers, visibility & monetization
Goals: Audience growth and Inbound lead generation
Analyze competitors and creators they follow
Extract exact language your ICP uses

Content Strategy & Frameworks

Use proven systems that turn content into clients

TOFU builds awareness with new audiences
MOFU positions you as a trusted option
BOFU drives the buy-or-not decision
GAP framework: Growth, Authority, Personal balance
Growth expands reach beyond your network
Authority proves expertise with systems and results
Personal builds trust through stories and beliefs
Mix entertainment, value, and emotional angles
Combine formats for deeper resonance and retention

Creating Content in Your Voice

Content that sounds like you, instead of us

Deep voice capture before content production
Match your short, sharp, no-fluff tone
Hooks structured around your proven formats
Stories based on your real experiences
CTAs designed to generate quality DMs

Onboarding, Execution & Performance Tracking

Consistent posting, clear systems, measurable growth

Clear positioning and brand narrative setup
Monthly calendar aligned with offers
Consistent posting across LinkedIn and X
Strategic commenting to attract ideal clients
Weekly analytics and performance optimization

Say the right thing to the right person

Cold outbound fails when the offer is weak or the message sounds like everyone else.

We refine your value prop so it lands in cold inboxes.

Then we build a simple, clear message framework designed to get replies, not just opens.

Every sequence is tested, personalized & built to start real conversations.

What this includes:

Offer positioning built for cold outreach
High-reply copywriting for emails and sequences
A/B testing frameworks (subjects, hooks, CTAs)
Personalization variables and dynamic fields
Multi-touch sequence design
Reply handling and objection templates